AAA - Campagne "Les petites contraintes"

Video and Photo Production for "Les petites contraintes", the Sécurité Routière au Travail campaign of the AAA, managed by the agency Comed. The campaign was launched in February 2026 by the AAA, the UEL, the Sécurité Routière and the CFC, in partnership with the Ministry of Mobility and Public Works, as part of the national VISION ZERO strategy.

The campaign focuses on the small constraints of road safety in a work context: creasing your clothes when you fasten your seatbelt, ignoring a phone call while driving and turning down a drink at a social event. Super8 produced the campaign spot, filming these everyday situations as realistic scenes with a touch of humour. The campaign runs as a crossmedia campaign on motorway panels, radio, out of home, social media, online and print.

Agency: Comed
Deliverables: campaign video spot